Robert Irvine Fit Crunch Review – BokeyFit

With so many options, picking a protein bar can be intimidating.

Will it taste good? Will it help me lose weight? Is there enough protein?

Today we’ll give our honest opinion on the Fit Crunch protein bar, so you can make a better decision before giving it a try. 

Our Robert Irvine Fit Crunch Review

Robert Irvine Fit Crunch Review - BokeyFit

Taste: 5 out of 5*

Overall, Fit Crunch has some tasty protein bars. They come in a wide variety of flavors with some tasting better than others. Many protein bars tend to be chalky, but Fit Crunch does an amazing job with the flavor.

Best-tasting flavors are listed further in the article. 

*Taste will vary between flavors

Texture: 4 out of 5 

The texture of these protein bars is fairly standard with a slight crunch (hence the name). They have a chewy texture with some crunch from the “protein crisps”, but can get dry like most protein bars on the market. 

Price: 4 out of 5 

The price of the Fit Crunch bars varies by package quantity, but they are available at Costco for about $1.28 per bar (18-pack box). The cheaper flavor tends to be the chocolate peanut butter and if they’re on sale, you can get them closer to $1 per bar. 

Keep in mind they do have 2 sizes that can vary in price with the “full size” being the higher priced and the “snack size” being the smaller and more affordable option. 

It’s definitely one of the more affordable protein bars when bought in bulk.  

Protein Content: 3 out of 5 

When it comes to protein content, these protein bars have 16 grams of protein per serving for the snack size and 30 grams of protein for the full size.

Most protein bars will range from 10-30g per serving, so these are about average. The full size does offer 30 grams of protein which is on the higher end of the scale, but is a much bigger bar to eat. 

Overall Nutritional Value: 3.5 out of 5 

Overall a pretty good protein bar and one of our favorites. It can be hard to make a protein bar that actually tastes good and has great nutritional content. Fit Crunch offers low-sugar, average protein, low-calorie, and a great taste to wrap it all together.  

Fit Crunch Nutrition Facts Highlights 

Fit Crunch Chocolate Peanut butter nutrition facts
(Chocolate Peanut Butter Flavor)
  • 190 Calories 
  • 8g of Fat
  • 14g of Carbs 
  • 3g of total sugar (2g added)
  • 16g of protein 


  • Low Sugar Content 
  • 16-30g of protein 
  • 190-380 calories 
  • Affordable 
  • Gluten-Free
  • Good Taste 
  • Tons of Flavors 


  • Not Safe for Peanut Allergies 
  • Not for Vegans 
  • Can be dry for some flavors 

Best Fit Crunch Flavors

1. Peanut Butter and Jelly 

Fit Crunch Peanut Butter & Jelly

The peanut butter jelly is their fastest-selling flavor and for good reason. When eating it, I didn’t know what to expect, but was pleasantly surprised. The salty-sweet combo was executed pretty well and tasted different than your average protein bar. 

You taste more of the saltiness from the peanut butter, and then the chewy and caramel-like texture of the jelly adds a slight sweetness. 

2. Caramel Peanut 

Fit Crunch Caramel peanut

The caramel peanut flavor is a close second if PB&J is not your thing. The caramel from this protein bar helps with the dryness and gives you a candy bar-type feel.

The overall flavor is as described, so if caramel and peanuts aren’t your thing, then steer clear. 

3. Chocolate Peanut butter 

Fit Crunch Chocolate Peanut butter

Chocolate peanut butter tends to be a popular flavor with protein bars or even candy bars. With the Fit Crunch protein bars, this is also the case. With actual peanuts in the bar, there is more crunch to this particular flavor giving it a less chewy texture. It can get dry sometimes, but overall a reliable flavor to eat every day if needed. 

Also good to note, that this flavor is usually one of the cheaper flavors since they sell them in bulk at Costco.

Least Favorite Fit Crunch Flavors 

1. Mint Chocolate Chip 

Fit Crunch Mint Chocolate Chip

Of all the flavors, mint chocolate chip is the driest. Don’t get me wrong, mint chocolate chip ice cream can be good, but in a protein bar not so much.

The minty taste gets repetitive and makes it hard to swallow with how dry it gets. 

This is just our opinion. Some may enjoy the flavors we don’t like.

2. Strawberry Strudel 

Fit Crunch Strawberry Strudel

For all the strawberry lovers out there, I wish this was better executed. The aftertaste almost has a bubblegum-like flavor and you can’t taste much strawberry.

It’s also the least crunchy of the variety of flavors since there aren’t any chocolate chips or peanuts like some of the other flavors.

Who is Robert Irvine?

Robert Irvine - Fit Crunch

Robert Irvine is a well-known celebrity chef, restaurateur, and fitness enthusiast. He has been dedicated to promoting healthy eating habits and living an active lifestyle.

In line with his passion for health and wellness, he created the Fit Crunch protein bar – a nutritious snack option that has gained popularity among fitness enthusiasts and health-conscious individuals.

Bottom Line

At the end of the day, Fit Crunch protein bars are a great buy. Most protein bars typically have either amazing taste and terrible nutritional content or have amazing macros and taste like it’s healthy (not in a good way). 

These protein bars are a good in-between with great taste and good nutritional value at an affordable cost.

Would definitely recommend giving them a try to see what opinion you have on them. 

Other Ways To Increase Protein

  • Protein Powders and Shakes
  • Lean Meat (Chicken, Beef, Turkey, etc.)
  • Protein Cookies
  • Protein Chips
  • Legumes

Final Thoughts

While protein bars and snacks are a great way to increase your daily protein intake, they aren’t needed. These snacks are a convenient way to eat more protein without having to eat a full meal.

When picking a protein bar, pick one you enjoy, fits your macros, and preferably one with less added sugars.

Similar Posts